Insights · Category
Strategy & Positioning: articles.
Articles on positioning, go-to-market and the question of what a technical company stands for in its market.
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Articles in this category.
- Strategy & Positioning · 12 min read
B2B marketing in mechanical engineering: why reach is rarely the problem
The bottleneck almost always sits before the channel, in the question of what the company stands for in its market.
- Strategy & Positioning · 11 min read
Positioning in the technical Mittelstand: four questions nobody wants to answer
A company that does everything gets recommended for nothing. An approach for companies with a broad portfolio.
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