Service · Digital Experience
Web design and web development for B2B companies.
Design and technology of a B2B website serve the same purpose: a prospect should quickly see whether they are in the right place and find a suitable next step.
In short
We plan, design and build B2B websites: information architecture by buying process, design at real breakpoints, server-rendered HTML with structured data and a content management system for your team. Duration: six to twelve weeks.
Definition
Server-rendered HTML means that the complete page content is already contained in the delivered document instead of being created in the browser by JavaScript. For search engines and AI assistants, this decides whether a page is read reliably.
01 · Starting point
Three decisions that determine the impact of a B2B website.
The impact of a B2B website is decided in three places. Colour choice is not one of them.
First, structure. A website organised by departments forces visitors to think their way through your organisation. A website organised by questions leads to an answer. Every core service needs its own indexable page.
Second, delivery. Content that is only created in the browser cannot be read reliably by many crawlers and AI assistants. We therefore deliver finished HTML.
Third, maintainability. If every change means a ticket with the agency, the website will be outdated within a year. Your team therefore builds new pages from existing components.
Standard in every project
- Server-rendered HTML for all content
- Largest Contentful Paint under 2.0 seconds
- Structured data as JSON-LD
- Accessibility to WCAG 2.2 level AA
- Redirect plan for all existing URLs
- Briefing and short documentation at handover
02 · Page types
Which pages a B2B website needs.
| Page type | Answers | Key element |
|---|---|---|
| Home page | Who is this for? | One sentence on the position, followed by the entry to the services |
| Service page | Does this solve my problem? | Definition, approach, deliverables and FAQs, one page per service |
| Industry page | Do they know my situation? | The conditions of the industry, not your own service |
| Reference or case study | Have they done this before? | Starting point, approach and result, effective even when anonymised |
| Article | Do they understand the subject? | One question answered in full, without a form |
| Contact page | What happens when I get in touch? | Process, response time and a named contact person |
The order reflects the typical path through a B2B buying process.
Frequently asked
Frequently asked questions about web design and development.
What does a B2B website cost?
Do you work with WordPress?
Can you set up our website in several languages?
Do you offer maintenance?
What about portals, configurators or customer areas?
Further reading
Relevant next steps.
Working together
Let's talk about where you stand.
In a 30-minute first conversation we identify where your growth is stuck and whether working together makes sense. You then get an honest view of a realistic scope.