Ecosystem
Four units. One shared growth architecture.
Proxfon Media is the strategic umbrella brand. ViralBP, BuildBP and FlowBP add creator marketing, software and AI automation. You have one point of contact, and the strategic line stays in one hand.
In short
Proxfon Media is responsible for strategy, positioning, brand, demand generation and revenue operations and leads the engagement. ViralBP handles creator marketing, UGC and short-form content. BuildBP builds software, web apps, portals and internal systems. FlowBP develops AI solutions, AI agents and process automation for mid-sized companies. All four operate as a network under shared strategic leadership.
01 · The units
Strategy, attention, technology and automation under one roof.
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Umbrella brand · Strategy
Strategy, positioning, brand, demand generation and revenue operations. Proxfon leads the engagement and coordinates the units.
See our services → -
Specialist unit · Attention
Creator marketing, UGC, social content, short-form video and attention-grabbing campaigns.
viralbp.com ↗ -
Specialist unit · Software
Software, web apps, portals, internal systems and digital products.
buildbp.com ↗ -
Specialist unit · AI & automation
AI solutions, process automation, AI agents, intelligent workflows and integrations for mid-sized companies.
FlowBP in detail →
02 · In detail
What each unit is responsible for.
Proxfon Media coordinates. The specialist units bring depth in their field.
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Umbrella brand · Strategy and growth
Proxfon Media
Strategy, positioning, brand, digital experience, demand generation and revenue operations. Proxfon leads every engagement, owns the growth architecture and coordinates the specialist units.
- Strategy & Positioning
- Brand & Authority
- Digital Experience
- Demand Generation
- Revenue Operations
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Specialist unit · Attention
ViralBP
Creator marketing, UGC, social content, short-form content and attention-grabbing campaigns. Relevant when reach is to be built through people, for example in employer branding or brand building.
- Creator marketing
- UGC
- Social content
- Short-form video
- Campaigns
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Specialist unit · Software
BuildBP
Software, web apps, portals, internal systems and digital products. Takes over when a standard CMS is no longer enough, for example for customer portals, configurators or internal tools.
- Web apps
- Portals
- Internal systems
- Digital products
- Configurators
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Specialist unit · AI and automation
FlowBP
AI solutions, process automation, AI agents, intelligent workflows and integrations for mid-sized companies. FlowBP makes recurring processes faster and more reliable, from handling enquiries to connecting ERP, CRM and specialist applications.
- AI solutions
- Process automation
- AI agents
- Intelligent workflows
- Integrations
03 · Responsibilities
When which unit takes over.
| Task | Responsible | Note |
|---|---|---|
| Strategy, positioning, go-to-market | Proxfon Media | Always; the strategic line stays in one place |
| Brand, messaging, thought leadership | Proxfon Media | Production partly via the Lukavac location |
| B2B website, SEO, AI search | Proxfon Media | Development via the Łódź location |
| ABM, paid media, outbound | Proxfon Media | Core of demand generation |
| CRM, marketing automation, analytics | Proxfon Media | Revenue Operations & Intelligence |
| Creator campaigns, UGC, short-form video | ViralBP | Especially for brand building and employer branding |
| Portal, configurator, web app, internal system | BuildBP | From the point where a CMS is no longer enough |
| AI agents, process automation, integrations | FlowBP | For processes beyond marketing and sales |
Regardless of which unit is working: point of contact, invoicing and responsibility remain with Proxfon Media unless expressly agreed otherwise.
04 · Structure
How the network is organised.
Proxfon Media and the three specialist units operate as a network under shared strategic leadership. There is no holding or group structure.
When a specialist unit is involved in an engagement, it usually works as a subcontractor under Proxfon Media's responsibility. You have one contractual partner, one point of contact and one invoice, unless agreed otherwise.
ViralBP, BuildBP and FlowBP also work independently. If you are looking specifically for creator campaigns, custom software or AI automation and do not need strategic embedding, you can contact the respective unit directly.
Frequently asked
Frequently asked questions about the ecosystem.
What are ViralBP, BuildBP and FlowBP?
Can I commission ViralBP, BuildBP or FlowBP directly?
Does this mean several points of contact?
When is a specialist unit brought in?
How does revenue operations at Proxfon differ from FlowBP?
Is this a holding company or a group?
Working together
Let's talk about where you stand.
In a 30-minute first conversation we identify where your growth is stuck and whether working together makes sense. You then get an honest view of a realistic scope.