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Five disciplines for predictable B2B growth.

Proxfon Media connects strategy, brand, digital experience, demand generation and revenue operations into one system. Each discipline delivers its own result and lays the foundation for the next. You can engage individual services or the entire architecture.

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In short

Strategy & Positioning defines where and how you grow. Brand & Authority builds trust and differentiation. Digital Experience makes the website part of your sales infrastructure. Demand Generation creates predictable demand. Revenue Operations & Intelligence connects marketing, sales and data. We don't sell isolated deliverables. We build a system in which these parts work together.

01 · Disciplines

The five disciplines at a glance.

Each discipline has its own page with scope, approach, deliverables and typical starting points.

02 · Interplay

Why the sequence determines the cost.

Each discipline lowers the cost of the next. A campaign without a clear position has to make up for the missing message with media budget. A website without a messaging system has to explain on every page why the company exists. And without a CRM, nobody can say which activity prepared which order.

How the disciplines build on each other
DisciplineClarifiesResultMissing without the previous step
01 Strategy & PositioningWhere, with which offering and against whomPositioning, ICP, go-to-market planStarting point
02 Brand & AuthorityWhy buyers should trust youMessaging, identity, expert contentDesign without an argument
03 Digital ExperienceHow prospects research and enquireWebsite, journeys, SEOA brochure instead of a sales tool
04 Demand GenerationHow demand becomes predictableABM, campaigns, outbound, nurturingReach without follow-through
05 Revenue Operations & IntelligenceWhat works and how to steer itCRM, automation, dashboardsActivity without evidence

Schematic view. Individual disciplines can be engaged independently. The table shows what is missing without the respective previous step.

03 · Services in detail

16 services with their own page.

These services are building blocks of the five disciplines. The line under each entry shows which discipline it belongs to.

04 · Engagement models

Five ways to work together.

Typical timeframes from our client work. The exact scope follows from the first conversation and the short assessment.

  • Entry

    Strategy project

    Two to four weeks. Market position, ICP, buying committee and go-to-market plan. The result is a basis for every investment that follows.

  • Build

    Architecture project

    Three to six months. Positioning, brand, website and campaign launch as one connected project with a single accountable engagement lead.

  • Run

    Growth retainer

    Ongoing, with a monthly budget. Demand generation, content and revenue operations with fixed meetings, a monthly report and quarterly re-planning.

  • Lead

    Fractional growth advisory

    Strategic marketing and growth leadership on a part-time basis. Steers in-house teams and providers and reports to management.

  • Focus

    Single discipline

    A defined task such as a CRM project, an ABM programme or a relaunch, with clear interfaces to your team and existing partners.

05 · Industries

The markets we work in.

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Frequently asked

Frequently asked questions about our services.

What services does Proxfon Media offer?
Proxfon Media works across five disciplines: Strategy & Positioning, Brand & Authority, Digital Experience, Demand Generation, and Revenue Operations & Intelligence. Beneath them sit 16 individual services, from B2B growth strategy to account-based marketing, CRM and attribution. For creator campaigns, custom software and AI automation, the specialist units ViralBP, BuildBP and FlowBP come in.
Can Proxfon take on individual disciplines?
Yes. Every discipline and every service can be engaged on its own. We often take on one specific area, such as demand generation or CRM, and work alongside your in-house team or other providers. In that case we recommend a brief review of your positioning so campaigns and systems rest on a sound message.
How does an engagement usually start?
In most cases with a strategy project of two to four weeks. It settles which disciplines follow and in which order they have the greatest impact. Where robust positioning is already in place, we move straight into delivery.
Do you work with existing marketing teams and agencies?
Yes, this is the norm in larger companies. We define interfaces and responsibilities, deliver strategy, messaging and systems, and take care of quality assurance. Work that is better done in-house stays in-house.
Do you offer retainers or only projects?
Both. Strategy, brand and website run as projects with a defined outcome. Demand generation, revenue operations and fractional growth advisory run as retainers with a monthly budget, cancellable monthly after an agreed initial term.

Working together

Let's talk about where you stand.

In a 30-minute first conversation we identify where your growth is stuck and whether working together makes sense. You then get an honest view of a realistic scope.

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